I'm Aseem. My partner in New York and I are involved in the growing of the diamonds and the manufacturing of the jewelry, and we supply jewelry stores at the wholesale level. That's why our prices are the lowest you'll find. Here in Huntsville I also sell direct — private, one on one, by appointment — so you get the same stones and pieces the stores buy, without the store between us.
Most jewelry stores are built to get you to a payment plan. Mine is built to get you the right stone. Here's the whole process.
A screenshot of a ring you like, a watch reference, a budget, a date. That's enough. I'll ask a couple of questions and tell you honestly what's realistic.
Lab-grown stones from the growing operation my partner and I are part of, or natural stones through him on 47th Street in New York — IGI or GIA certified either way. Real stones with real reports, not a catalog.
We meet privately. You put the stone under a loupe, try the setting, compare a couple side by side. No pressure, no "let me talk to my manager."
Setting designed around the stone you chose, cast in real gold or platinum and finished by hand through our own manufacturing — not farmed out. Some rings are done in a matter of days; larger projects take weeks.
These are real rings and bracelets going out the door, not stock photos. Follow @diamondsbysaxena to see what's on the bench this week.
I've been trading watches long before I sold a single ring. Submariner, Daytona, Day-Date, Royal Oak, Nautilus, Richard Mille — if it's a piece people actually want, I've either got it or I know who does. Every watch is authenticated before it changes hands, and if it's missing box or papers I'll say so up front, not after.
Send me the details below, or bring it in. I'll check it in front of you, tell you what it's trading for on the dealer market today, and make you an offer — usually within 24 hours. No lowball, no waiting a week for "the appraiser." Take the cash, or put it toward something you'd actually wear.
I'm the son of Indian immigrants, a brother, and an uncle. Family has always been the center of my life, and it's the reason this business exists. I've been obsessed with fine jewelry and watches since I was a teenager, and I've had some hard years in between. Diamonds by Saxena came out of both.
I started it with one job: get people the highest-quality stones and metal without the sky-high mark-ups of the traditional jewelry store. I watched too many customers get talked into paying for a name, or settle for something that wouldn't last. So I went the other way. Today my partner in New York and I are involved in the growing of the diamonds and the manufacturing of the jewelry in India, and we supply jewelry stores as wholesalers. That's why we have the lowest prices. And when you buy from me, you're buying from one person who answers his own phone. That combination — the pricing and the one-on-one experience — is the whole point.
I'm an engineer by training, so I care about how things are built. Every piece I sell uses real precious metal and a certified stone, made to be worn every day and handed down. My mother and my sister wear Diamonds by Saxena daily. That's the standard.
P.S. I also run Apex Autosports and Saxena Autohaus, which is right next door. Same standard everywhere.
Both. Lab-grown is chemically the same diamond at a fraction of the price, and it's what most of my engagement clients choose now. If you want natural, I'll source it. I'll never pass one off as the other — every stone comes with its IGI or GIA report.
Because the mall buys from people like us. My partner and I are involved in growing the diamonds and manufacturing the jewelry, and we sell to jewelry stores at wholesale, so when you buy direct there's no retailer mark-up and no brand premium. You're paying for the stone, the metal and the work.
Always. I'll pull two or three stones in your range so you can compare them under a loupe in person. You'll know exactly what you're buying before a dollar changes hands.
Yes, on a case-by-case basis. Text me what you're working with and we'll figure it out. I'd rather build you the right ring over a few months than the wrong one today.
It varies. Some rings can be done in a matter of days; larger projects can take weeks. I work with deadlines — if you have a date, tell me up front and I'll build the schedule around it.
I buy every day — watches especially. Text me photos and I'll give you a real number before you drive over.
Most of what I do is engagement rings and loose diamonds, but the same bench and the same partner in New York handle the everyday jeweler work too. Text me a photo and I'll tell you what it needs and what it costs before you drive over.
Plain, pavé, eternity, or built to sit flush against an engagement ring I didn't make. Men's bands in gold, platinum and tungsten. Because we make them ourselves, a matched set costs a fraction of what the mall charges, and most bands are ready in days.
Up or down, gold or platinum, usually back to you within a few days. I'll check the prongs and stones at the same time and tell you if anything else needs attention. Resizing a ring you bought from me is free.
Written appraisals for insurance, estate and divorce settlements, with the stone graded in front of you. If you're deciding whether to sell instead, I'll give you a real buy number the same day so you can compare.
Prong re-tipping, loose or lost stones, broken chains and clasps, rhodium plating, polishing, and rebuilding a piece that's been worn thin. Fine jewelry only, by appointment, with a quote up front.
Bring your ring in any time. Ultrasonic clean, prong and setting check, and a quick look under the loupe so you catch a loose stone before it's a lost one.
Inherited a box of jewelry? I'll sort it, tell you what's worth keeping, and buy or consign the rest. Trade an old piece toward a new one and the credit comes straight off the price.
Right now we meet at 7738-B Madison Blvd, Suite 104. You tell me what you're after, and when you walk in it's already laid out on the desk. Ten to five, seven days a week, appointment only — so it's just you and the stones.
A full showroom for watches and diamonds beside Bridge Street. Same direct pricing, same one-on-one — just a proper room to see it all in.
"Aseem tailored our experience to everything that was needed with none of the fluff. We wanted a custom engagement ring based off of something that my fiancée had envisioned."
Matt P."Super easy to work with, does great business and gave me the opportunity to make payments when I was able to. The ring couldn't have come out better."
Chalie S."The level of professionalism that this company has is over the top. The level of quality is sometimes unheard of."
Prin S.A ring you've seen, a watch reference, a budget, a date you need it by — anything helps. This form comes straight to my phone, and I reply personally, usually the same day. If you'd rather skip the form, just text me.
That's the whole pitch. Come see for yourself.
Book a viewingor text me →Each of these has its own page — what is involved, how it is priced, and what to expect.
Certified natural and lab-grown stones, sourced against your number.
Bridal buying for Madison, five minutes from Research Park.
Two to three times the carat at the same budget. The honest trade-off explained.
Matched sets, comfort fit, metals that suit the hands they go on.
Built from a sketch, or from metal and stones you already own.
Studs, halos and drops. Matched pairs, honest grading.
Matched line stones, clasps that hold, sized on the wrist.
Up, down, and the sizes and metals that genuinely cannot be done.
Retipping, shanks, clasps, stone tightening. General bench work.
Batteries, crystals, crowns, bracelets — and when to send it to a specialist.
Insurance documentation, and why the number is not a sale price.
Reference, condition, box and papers. What each one is worth.
Omega, Cartier, Tudor, Breitling, IWC, AP, Patek.
Why the offer is below the appraisal, with the arithmetic shown.
Weighed in front of you, priced off spot, percentage disclosed.
Inherited boxes and whole collections, sorted before anything is melted.
Bridal and proximity. The full service list for Madison.
Estate valuation and repair work for Decatur.
Custom work and bench service for Athens.
